How Event Organizers Can Promote Local Events Online So People Actually Find Them
An event company in Milwaukee plans a fall craft fair with 60 vendors, food trucks, and live music. The organizers post a flyer on social media three weeks…
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How Remote and Online-Only Tech Businesses Can Build Visibility Without a Storefront
A three-person software consultancy works fully remote, with team members in Ohio, Oregon, and Texas. The founder tries to create a Google Business Profile so clients can find…
Read moreHow Remodeling Contractors Can Use Testimonials and Case Studies Honestly
A remodeling company in Denver has a testimonials page filled with five-star quotes signed “Happy Homeowner.” A prospective client reading it wonders whether any of them are real.…
Read moreHow Recreation Businesses Can Use Email Newsletters to Bring Customers Back
A pickleball facility in Tampa runs a busy Facebook page, but a change in how the platform shows posts means fewer members see updates about open play and…
Read moreHow Appliance Businesses Can Manage Customer Photos on Their Online Profiles
An appliance store in Phoenix checks its Google profile and finds that the first image visitors see is a customer’s blurry photo of a damaged box in the…
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